Brand building is perhaps the most difficult stage of business and requires intricate planning, persistence and some luck. It also needs adequate capital, but is a necessary step to add value and to sustain a business venture over time. You may be familiar with well known brands such as LUX, PALMOLIVE, PANTENE, YSL, CHANEL, MILO, NESCAFE, INDOMIE and many more, but these are all foreign brands that have existed over a long period of time.
Admittedly, there are already local brands owned by Bumiputera/Muslim Malaysians which are already well known in the market, such as ADABI, BRAHIM, RAMLY BURGER, FAIZA, HABHAL, PAWADA, SIMPLY CITY etc., but there are only a few of them and are limited to certain business sectors only.
Inspired by the above, we decided to diversify our existing business in property development into cosmetic and personal hygiene market sector. In 2012 we registered two brand names including ANNUR with the logo created by professional designers based in Kuala Lumpur.
But our new venture proved to be very challenging. We had to face problems with the manufacturers, sales network and issues related to the capital need for the venture.
Only in 2020 we succeeded to start producing, spurred by progress in Research and Development programs in MPOB and a local University which encouraged sharing output of their R&D works in cosmetic and personal hygiene products with the private sector.
In the meantime, we gathered some experience in approaching retail organisations, from hypermarkets down to the mini Bumiputera retailers in the Klang Valley area. We familiarised ourselves with these outlets and collected informations on the terms and conditions in dealing with them. Armed with whatever information in hand, we decided to venture into our first product, namely our SCENTED HAND SANITIZER.
The sanitizers were first offered in four exotic variants each with its unique smell of perfume and, soon later we added another four Malaysian variants.
Promotion work and development of sales network have been going on since mid December of 2020. Advertising work was done through Facebook and Instagram targeted at the Malaysian audience. Postings are done in the form of videos, pictures and write ups and these have reached more than 300,000 viewers so far.
Besides Scented Hand Sanitizer, we have also launched Skin Care Products in the form of Deep Skin Cleanser, Toner, Day and Night Cream and Deep Serum, all of which are made with natural ingredients which make them skin friendly. Recently we added new products to our range that included Deodorant Sticks and Roll On, premium Soap Bars and Lipsticks in both liquid and stick forms.
All these products are available at our retail outlet at Level 3 Publika Shopping Gallery, Mont Kiara. Online customers can buy all our products at Shopee.com.my/annur_official.
ANNUR OUR BRAND
FROM SKIN FRIENDLY NATURAL INGREDIENTS FOR YOU